Hustle 27: Website Usability Enhancement Service
Most websites don’t fail because of bad products. They fail because visitors feel confused, overwhelmed, or unsure what to do next. An AI-driven usability enhancement service fixes that problem. Instead of guessing what’s wrong, you use AI and behavior data to pinpoint friction points and improve clarity, flow, and user experience. This model works because businesses already have traffic — they just aren’t converting it efficiently.
What the business actually is
This is a service where you analyze how real users interact with a website, identify usability issues, and then improve the layout, structure, and messaging using AI-assisted tools. You’re not just redesigning for looks. You’re redesigning for understanding.AI helps you interpret user behavior, highlight drop-off points, and suggest improvements that make the site easier to navigate and easier to trust. You then deliver recommendations, redesigns, or ongoing optimization support.
You’re selling clarity and conversion, not aesthetics.
Who it’s perfect for
This model is ideal if you:
enjoy improving systems rather than creating from scratch
like analyzing user behavior
understand how small changes impact results
want a high-value consulting or service business
prefer working with existing businesses instead of startups
Perfect for freelancers, agencies, and anyone who enjoys UX, psychology, or optimization.
Tools you need
Used to understand traffic flow, bounce rates, and drop-off points.
LINK: https://developers.google.com/analytics
Hotjar or Microsoft Clarity
Heatmaps and session recordings to see how users actually interact with the site.
LINKS:
https://clarity.microsoft.com/
Translate analytics data into clear recommendations and usability insights.
LINK:
https://claude.ai/login?returnTo=%2Fnew%3F
https://chatgpt.com/g/g-p-69139fa6c1d4819188bc511f096a31a1/c/6913aed5-a2e4-8329-9ccd-a28db81177b9
Canva or Adobe Sensei
Create cleaner layouts, visual improvements, and simplified design elements.
LINKS:
https://www.adobe.com/sensei/generative-ai.html/
System.io
Host your service page, audits, reports, and client onboarding.
LINK: https://systeme.io/?sa=sa0254126310cdac9ef5f93831e66c253a04fe4a5a
Notion or Google Docs
Deliver structured usability reports and improvement plans.
LINK: https://www.notion.com/
How you make money
One-Time Usability Audits
Charge a flat fee to analyze a website and deliver a detailed improvement report.
Redesign Implementation Packages
Offer to apply the usability fixes directly for a higher price.
Monthly Optimization Retainers
Ongoing analysis, testing, and refinement each month.
Performance-Based Pricing
Charge based on improvements in conversion rate or engagement.
Agency White-Label Services
Sell usability audits to marketing agencies under their brand.
How to start
Step 1 — Choose your target niche
SaaS sites, e-commerce stores, coaches, creators, or local service businesses.
Step 2 — Build your service page on System.io
Explain what usability issues cost businesses and how you fix them.
Step 3 — Create a usability audit framework
Checklist for layout clarity, messaging, navigation, and trust signals.
Step 4 — Analyze a site with analytics tools
Use Google Analytics and heatmaps to identify friction points.
Step 5 — Use AI to summarize issues
Turn raw data into clear insights and prioritized fixes.
Step 6 — Propose improvements
Wireframes, layout suggestions, messaging rewrites, or visual changes.
Step 7 — Deliver a clean report
Use Notion or Google Docs with screenshots and explanations.
Step 8 — Offer implementation services
Apply the changes yourself or collaborate with developers.
Step 9 — Test improvements
Monitor engagement and conversion changes.
Step 10 — Pitch monthly optimization
Position ongoing usability as continuous improvement.
Step 11 — Collect case studies
Before-and-after metrics build authority fast.
Step 12 — Scale through agencies or retainers
Repeat the process across multiple clients.
Word of advice
Most businesses assume their website is “good enough.” Your job is to show them where users hesitate, get confused, or leave. When you can explain problems clearly and tie fixes directly to results, clients stop seeing you as a designer and start seeing you as a growth partner. Clarity sells.
