Every story worth telling starts with a need to change something. Mine began with the simple truth that I didn’t want to trade time for money forever. I’ve always been creative, curious, and drawn toward systems; the kind of person who asks “why is everyone doing it the hard way?” . I’ve worked jobs, lost jobs, built side hustles, and learned that freedom comes from structure.
I wanted a life that ran like a well-oiled machine: organized, self-sustaining, and impactful. Over time, I realized that I wasn’t just chasing money; I was chasing mastery. The ability to build things that continue working even when I’m not. That idea led me to automation, AI, and the realization that technology could be more than a shortcut, it could be a bridge between discipline and creativity. Automate Hustle was born out of this mindset: a space built for creators and entrepreneurs like me, who want to make their vision move faster without burning out.
The Origin
Dream it
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Dream it *
It’s weird because Automate Hustle wasn’t even supposed to be a thing. It wasn’t a brand, it wasn’t a plan, it was just an idea that hit me one day when I was really just thinking about my life. I was looking at everything I had going on: trying to work, trying to create, trying to survive . And it felt like I was fighting a system that didn’t make sense. Everything I did felt like I had to do it the hardest way possible.
At some point I just thought, what if I could make life run smoother? Not easier just… smoother. Build a system, or anything really, that worked for; something that didn’t drain me? I started writing things down: little habits, small systems, random notes and the name “Automate Hustle” just came to me. It sounded like exactly what I needed: a way to keep grinding without losing myself in it.
That’s all it was at first— an idea. Something that made sense in a moment when nothing else did. However, I’ve realized time again I can’t do this alone. I don’t have those around me to help guide me. Thus, I decided to use AI to build myself a team. A team using ChatGPT made to seek out this journey with me and automate as much as possible for me.